Brafton: Most businesses not responding on social channels

Brafton News Content Marketing

Most businesses not responding on social channels Mar 1st 2012, 20:12 A report from A.T. Kearney found that more than 90 percent of businesses using social media marketing do no actively respond to communicate with their customers, despite evidence that active engagement helps businesses improve sales. Many of the companies essentially operate one-way communication channels. Since they frequently use the prospects feedback without responding, there is still a chance they are seeing the benefits by informing their product decisions. Social media marketing with any platform gives businesses the opportunity to communicate with prospects most effectively. Moreover, they can provide their followers or fans with information and exclusive offers that further compel conversion. However, failing to engage social media contacts can essentially waste the ultimate value of the channel. This is especially true in cases of negative feedback, where a business can reach out to a customer and address their criticism. Social media's growth has made it a vitally important channel for businesses to use in hopes of attracting web leads. Brafton recently reported that 2 billion people are expected to use social media by 2014. Media files: affluent-consumers-go-online-more-often_3333_800587820_0_0_7047917_300-229x75.jpg (image/jpeg, 0 MB)

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions