Brafton: Internet marketing news roundup, March 30

Brafton News Content Marketing

Internet marketing news roundup, March 30 Mar 30th 2012, 23:09 Despite some disagreements between Google and Twitter, the biggest news of the week for internet marketers involved both companies - sort of. On Monday, Google took to its Twitter account to announce its latest Panda search algorithm update. Panda 3.4 was not the major algorithm shift many anticipated - especially after a series of similarly small updates earlier in the year, Brafton reported. Much like its other Panda updates in recent months, Google's Panda 3.4 was simply a refresh of its index. Waiting for the next major Panda update may take a little longer than most expected, which gives marketers more time to prepare their SEO strategy. In the meantime, Google's Matt Cutts provided a reminder regarding a separate search ranking signal in a Webmaster Help video on Thursday. Brafton reported that Cutts advised marketers on two fronts regarding the success of their SEO and content marketing strategies. In terms of site speed, users should remember that this factor negatively impacts results for very few queries. Unless a site is so slow that browsers timeout regularly or it takes far longer than the average load speed, the search standing of a page will not be hurt. However, ensuring that pages load in no more than eight or nine seconds should be a goal to offer optimum user-friendliness. Moreover, Cutts advised marketers not to prevent slow pages from being indexed as one or two slow-loading pages are not likely to hurt SERP standing noticeably. Any page on a website should be crawlable for Googlebot if a company uses SEO as part of its marketing strategy. It's inevitable that pages with more information or specific content types will load slower. Still, opening these pages to indexing is more likely to help search standing in terms of boosting cached pages. Some types of websites may be prone to fluctuating load speeds, such as forums. Since some threads contain far more content than others, the time it takes to load may be vastly different from one page to the next. As far as web forums go, Google rolled out a new search feature that will bring top answers from forums directly to SERPs. Search Engine Land first reported the new addition to SERPs. When a user conducts a query with relevant forum results, they will see the specific forum question relating to their search and the top answer to that question. Brafton reported that this is part of Google's move toward making their search engine as user-friendly as possible. With this update, users can essentially preview websites before clicking on them. This is certainly good for the searcher, but it may pull traffic from websites. Three announcements in a single week would be enough for most companies. However, Google wasn't done. On Thursday, the company detailed a new offering, Consumer Surveys, which it hopes will help businesses glean more insight from their prospects. Brafton reported that the tool could be critical for companies in terms of audience targeting and content creation. Consumer Surveys, marketers will have access to data that comes directly from their prospects based on the polls they provide. Audience targeting is among the most important elements of content marketing as it ensures articles and blog posts reach the right people with the most compelling brand messages. The surveys can help businesses guide their strategies. Brafton reported that the tool could be critical for companies in terms of audience targeting and content creation. Consumer Surveys, marketers will have access to data that comes directly from their prospects based on the polls they provide. Audience targeting is among the most important elements of content marketing as it ensures articles and blog posts reach the right people with the most compelling brand messages. The surveys can help businesses guide their strategies. Even with all of that, Google still wasn't done. The company released a study this week that demonstrates the ability for businesses to maintain strong traffic with SEO campaigns, should they choose to redirect some PPC funds to organic search. Brafton reported that companies using SEO were able to replace 50 percent of the traffic from PPC when they they ranked No. 1 for a search term. The figure decreased as search rankings were lower, but SEO was clearly a strong source of traffic for businesses. Oftentimes, an SEO strategy takes the form of a content marketing campaign. Using keywords within articles helps businesses improve search standing. With increased visibility and thought leadership via content comes increased engagement opportunities. Brafton reported on Tuesday that Google is rumored to be launching a commenting platform for businesses to include on their article pages. Drawing from Facebook's current platform, it's likely that the tool will be integrated onto company's new profile layouts. Brafton speculates that logged-in Google users will be able to comment on the platform. Moreover, it's likely that the interactive posts will be linked to Google+ somehow, which makes sense given the company's desire to push its social platform. The effect of these comments on companies' SEO campaigns may also increase since Google+ already acts as a ranking signal (and comments already count toward SEO.) Google's comment system may provide some competition for Facebook's popular comment platform, but this week's headlines still offered good news for Facebook marketing. Simply Measured found that Facebook's Timeline feature has helped businesses increase engagement by 46 percent since launching for brand pages in late February. Brafton reported that the company studied 15 different organizations' brand pages for its research. All but three saw engagement increases with the launch of Timeline. Social media marketing is an especially strong way to improve targeting for local audiences. BIA/Kelsey reported this week that local marketing is becoming a critical component of web campaigns moving forward, as both B2B and B2C companies look to succeed with nearby prospects. Brafton said that local marketing will receive substantially more attention in 2012, and this trend is expected to continue through 2016. As local search and other modified versions of web channels become more popular, companies must continue to adjust their online presence to improve targeting different regional prospects. Next week, the news will likely shift to trends and best practices, as the industry shifts its eyes to ad:tech San Francisco. Brafton will have live updates throughout the event, which begins on Tuesday and runs through Thursday. Media files: shutterstock_66078373-e1323188484153-220x219.jpg (image/jpeg, 0 MB)

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Artikel Terkini Perniagaan Internet - SmartUsaha.com: Siapa Sasaran Perniagaan Anda?

Artikel Terkini Perniagaan Internet - SmartUsaha.com Artikel terkini di blog SmartUsaha.com.

Siapa Sasaran Perniagaan Anda? Mar 30th 2012, 21:15 Adakah kita pernah tertanya, mengapa perniagaan kita lesu daripada sambutan pelanggan? Sudah pelbagai cara promosi dilakukan, tetapi tetap gagal meraih mendapat pelanggan yang ramai. Pelik dan ajaib juga, walaupun produk sudah berkualiti super, tetapi perniagaan tetap gagal mendapat keuntungan yang memuaskan. Keadaan semakin teruk apabila orang yang terdekat seperti keluarga dan rakan-rakan mula memandang sinis terhadap usaha perniagaan yang kita lakukan itu… Formula Mudah Melariskan Jualan Produk Pada kali ini, saya akan kongsikan satu perkara yang cukup penting dalam sesebuah perniagaan. Sebelum itu, saya ingin nyatakan bahawa, perniagaan adalah mudah dan keuntungan pula boleh terhasil pada bila-bila masa yang kita mahukan (dengan izin-Nya). Maka persoalan ini akan mula timbul, "Tetapi, mengapa produk saya tidak begitu laris terjual?" Apabila kita memulakan sebarang bentuk perniagaan, ia akan melalui proses yang sama walaupun berbeza produk dan perkhidmatan. Soalan kritikal dan pertama yang harus ditanya oleh usahawan adalah, "Siapakah sasaran utama perniagaan / produk ini?" Sasaran adalah bermaksud, kategori pelanggan dari segi umur, keinginan, keperluan, kerjaya, tahap ekonomi, jantina, bangsa ataupun pendidikan. Kegagalan akan berlaku apabila kita tidak jelas sepenuhnya mengenai sasaran perniagaan kerana ia akan menyebabkan kita tidak fokus, hilang daya konsisten, kerap menukar strategi, kurang yakin diri dan tidak mampu menyampaikan maklumat produk dengan baik kepada prospek. Sebaliknya, kejayaan akan diperolehi apabila kita memulakan sebuah perniagaan dengan mendefinisikan pelanggan kita dengan spesifik dan jelas. Kita akan lebih mampu beraksi dengan penuh keyakinan diri, kerana kita tahu sasaran sebenar tanpa perlu berkomunikasi dengan prospek yang tidak sesuai. Sebagai contoh, katakan kita mahu menjalankan sebuah perniagaan seminar dan latihan. Tidak mustahil kita boleh mensasarkan kepada semua golongan masyarakat di negara ini, namun adalah lebih mudah dan menguntungkan apabila kita memfokus kepada golongan tertentu sahaja. Contohnya, kita hanya menganjurkan program-program untuk para usahawan sahaja. Apabila kita jelas bahawa pelanggan sasaran kita adalah usahawan, maka kita semakin ligat dan mudah memikirkan idea-idea yang menguntungkan, selain senang melakukan promosi secara konsisten. Berbanding jika kita mahu mendapatkan peserta daripada pelbagai golongan, kita perlu memikirkan bentuk mesej yang berlainan bagi menerangkan program yang kita anjurkan, selain perlu menyediakan pelbagai kemudahan yang bersesuaian bagi setiap golongan. Begitu juga jika kita mahu menulis buku, kerja penulisan dan pemasaran akan menjadi lebih mudah apabila kita fokus kepada satu golongan pembaca sahaja seperti dari segi umur, kerjaya, tahap pendidikan, minat dan sebagainya. Soalan Ringkas Yang Berkuasa Bagi pembaca artikel ini yang akan memulakan perniagaan, soalan ini boleh ditanya berkali-kali sehingga mendapat jawapan yang jelas, "Siapakah pelanggan sasaran untuk perniagaan / produk ini?". Manakala bagi usahawan yang sudah memulakan perniagaan, menanyakan soalan berikut pada diri sendiri dapat membantu menilai keadaan semasa perniagaan sama ada kita sudah jelas ataupun tidak dengan sasaran sebenar perniagaan, "Adakah usaha pemasaran selama ini ditujukan kepada sasaran yang tepat dan sesuai dengan produk yang ditawarkan?" Soalan itu begitu mudah, tetapi berupaya memberi impak yang besar kepada perniagaan. Saya doakan pembaca dipermudahkan dalam usaha perniagaan yang dilakukan. Sebaik-baik bantuan adalah daripada Allah jua. Related Posts: Kaedah 5W + 1H Tiga cara utama meraih pendapatan melalui Internet [Formula RM3000 sebulan] Erti Sebenar Seorang Usahawan Internet? Apakah itu Information Marketing? Salah Tafsir Terhadap Erti Pasaran Global?

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Brafton: Google launches Consumer Surveys to help businesses target content marketing

Brafton News Content Marketing

Google launches Consumer Surveys to help businesses target content marketing Mar 30th 2012, 18:35 On its Small Business blog, Google announced the launch of Consumer Surveys, a service from the company that will allow organizations to create polls to gauge the potential success of different products, services and other ideas. The surveys provide B2C companies with an inexpensive option for research that can inform content marketing campaigns. Businesses can create the surveys, which are entirely customizable, and collect results for $0.10 per response. While this is similar to other market research options, Google believes it will be more beneficial for companies because its surveys will be less expensive. However, the ultimate accuracy will be interesting to assess since it's likely anyone visiting a website will be able to take the survey. In a video discussing the new service, Google said that companies can offer their respondents access to premium content or other benefits in exchange for their insights. Among the most difficult elements of content marketing is tailoring articles or blog posts to suit to target audiences and emphasize the service or product benefits that will most appeal to them. Businesses can use Google's new Consumer Surveys to guide their content marketing strategies. Understanding the needs of a target audience is critical to the success of any campaign. Brafton recently reported that businesses in the men's health industry have an especially strong avenue to attract new prospects with content marketing, as male consumers increasingly seek health information. Media files: google-has-advised-site-owners-who-feel-unduly-penalized-by-its-new-algorithms-to-get-in-contact_3333_800442490_0_0_7067777_300-220x85.jpg (image/jpeg, 0 MB)

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Brafton: Report: Video content marketing boosts conversions

Brafton News Content Marketing

Report: Video content marketing boosts conversions Mar 30th 2012, 17:42 Businesses looking for a new element for their content marketing campaigns may want to consider video, with market research firm comScore reporting that video marketing is among the best ways to boost web conversions. The report found that prospects were more frequently engaged when they saw original video content from a company. ComScore measured a series of indicators, such as response to messages, and found that each performed well with video content. More than half of respondents said they developed a better understanding of a campaign's key message when they were exposed to video content. Moreover, 79 percent said the video was easy to relate to, and they considered the message conveyed by the spot to be important 84 percent of the time. ComScore also included user-generated video content within its survey. While some responses were higher with this kind of material, branded video was most consistently strong performing. "We found that consumers perceived feature benefits as more believable when coming directly from the brand through professionally-produced content, while the unbiased user-gen videos were more believable in verifying specific product claims, such as superiority and convenience," Jessica Thorp, vice president of marketing at EXPO, said in the comScore release. Brafton recently reported that video content has become more popular on the web, with 180 million users watching clips last month. Google's YouTube was the most popular website for video content. Media files: youtube-is-still-the-top-video-channel_3333_800465700_0_0_7040606_300-220x219.jpg (image/jpeg, 0 MB)

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Brafton: Creative B2B content marketing drives conversions, study suggests

Brafton News Content Marketing

Creative B2B content marketing drives conversions, study suggests Mar 30th 2012, 15:53 Content marketing can help B2B marketers convey a sense urgency among their prospects about the need for their services.This is a benefit companies should consider, as a report from Upshot found that marketing campaigns aimed at businesses are struggling to evoke emotional responses that often trigger purchases. While any B2B purchase decision is going to be made based on the best value for the buyers, companies targeting these organizations have grown increasingly bland in their marketing efforts, according to Upshot. Using content marketing to create material that demonstrates an understanding of the pain points for a prospect will appeal even more than articles focusing solely on value to a target audience. Upshot's research found that similar marketing campaigns, one focused solely on the industry and one with a more uplifting message, produced different results. The study suggests an initiative that shows both the value of certain products or services along with a positive message is more likely to result in conversions. "Against all the cynicism surrounding B2B marketing, tapping into people's emotions absolutely has an impact on their reactions to marketing messages," Lionel Knight, senior vice president of planning at Upshot, said in a release. "B2B marketers should work to inspire their audience with creativity, be it a conference event, a website, a sales presentation or advertising." Brafton recently reported that companies using content marketing often struggle to retarget their articles when they gather more information on prospects. Using custom reporting to identify frequently ignored campaigns versus those experiencing more success should help companies adjust their initiatives for maximum return. Media files: tablet-owners-use-their-mobile-devices-in-bed-at-restaurants-and-even-in-the-restroom_3333_800582290_0_0_14028177_300-220x148.jpg (image/jpeg, 0 MB)

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Brafton: Most companies increasing social media marketing investment

Brafton News Content Marketing

Most companies increasing social media marketing investment Mar 30th 2012, 14:10 A report from the Creative Group found that most businesses with active social media marketing presences are increasing spending across all platforms moving forward. Most of these companies have found that the channel increases their ability to reach their prospects, while bolstering other elements of their overall web marketing strategy. Fifty-three percent of companies using Facebook said they will spend more money and dedicate more resources to the social giant this year. The platform's massive user base has continued to grow, and businesses are finding more innovative ways to use Facebook for marketing. Meanwhile, more than 40 percent of businesses said they plan to boost investment in both Twitter and Google+. Each platform offers separate benefits that can help companies. Twitter provides a direct channel of communication to prospects, and it's an easy forum for distributing website content to a information-hungry audience. Google+, on the other hand, is becoming increasingly important for those leveraging search engine marketing as well as social. Google+ is primarily a sharing platform, and content on the network can now help companies rank higher in Google SERPs with the launch of Search, plus Your World. Brafton recently reported that Facebook marketing has become even more appealing since the launch of Timeline in late February. While the profile layout is has yet to be adopted by all businesses on the network, it has increased engagement 46 percent. Media files: facebook-Home-Page-e1323814948311-220x145.jpg (image/jpeg, 0 MB)

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Brafton: Men’s health industry ripe with content marketing opportunities

Brafton News Content Marketing

Men's health industry ripe with content marketing opportunities Mar 29th 2012, 19:04 A report from AYTM Market Research found that an increasingly high percentage of men are interested in diet advice. However, many are unsatisfied with the advice and content currently available to them, with 65 percent saying the plans they see advertised do not appeal to them. Content marketing opportunities abound for health businesses that take the time to target their blogs and articles to this audience. Businesses in this industry need to understand the needs of male shoppers and adjust their strategies to better appeal to them. More than 56 percent said they have tried some form of new health plan in the past, but most saw only moderate improvements. Creating articles as part of an overall content marketing campaign that discuss best practices and guide people - particularly men - in their diets can help improve the effectiveness of a health or lifestyle company's plans. Men included in the survey were generally responding to print content or televised information about diets, but men are increasingly moving toward digital channels to do research and Brafton has reported that men outperform women in terms of sharing online content. Other industries have used increased demand for information to inform targeting for content marketing - especially as prospects increasingly turn to the web to research purchases. Among the industries men are looking into more frequently on the web is fashion, which presents a similarly strong content marketing opportunity. Brafton recently reported that 89 percent of consumers turn first to the web to research new purchases. Search engines are the channel that prospects on the internet use to begin their research. Creating website content will help businesses improve their search standing, while also helping to inform these prospects. Media files: affluent-consumers-go-online-more-often_3333_800587820_0_0_7047917_300.jpg (image/jpeg, 0 MB)

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Brafton: Businesses spending more on local web marketing campaigns

Brafton News Content Marketing

Businesses spending more on local web marketing campaigns Mar 29th 2012, 17:41 A report from BIA/Kelsey found that a focus on local campaigns and channels is contributing to the growth of overall internet marketing investment. The company that spending on local marketing initiatives will continue to grow through 2016, as businesses look to enhance their ability to appeal to nearby prospects. While local marketing typically applies to the B2C businesses trying to appeal to shoppers in their areas, a changing economy has placed emphasis on spending money locally for B2B buyers as well. Shifting web campaigns to focus on nearby prospects will help companies succeed moving forward. According to BIA/Kelsey, American companies will spend more than $136 billion on local marketing in 2012. By 2016, that figure will likely grow to more than $150 billion, the report suggests. Leveraging new media marketing campaigns that include the use of localized keywords can help businesses improve their presence on search and other channels. Multichannel marketing campaigns that integrate content marketing and other web channels are ideal for targeting both local audiences and other prospects. Brafton recently reported that more than half of marketers understand the growing importance of local marketing. As such, many plan to boost spending on local new media marketing campaigns with just 12 percent saying their current efforts are sufficient. Media files: manufacturing-firms-may-be-in-need-of-online-marketers_3333_19881366_0_0_7064444_300.jpg (image/jpeg, 0 MB)

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Brafton: Cutts: Page speed important for SEO, but don’t hide slow pages

Brafton News Content Marketing

Cutts: Page speed important for SEO, but don't hide slow pages Mar 29th 2012, 16:02 In a recent Google Webmaster Help video, Matt Cutts urged marketers to ensure that all user-facing web pages can be crawled and indexed by Googlebot. Cutts' statement came in response to a question regarding whether slower loading pages have a negative SEO impact on a website. As he has said in the past, Cutts affirmed that site speed affects very few queries, influencing results for as little as one in every 100 searches. Some pages within a website may contain larger elements that take longer to load, which can negatively impact search standing. However, this is the case so infrequently that Cutts advises marketers to ensure all pages can be indexed. "As long as your browser isn't timing out or being flaky, you should be in good shape," Cutts said in the video. "Typically, as long as just a few pages are slow or the site overall is fast, you should be OK." The page speed issues related to SEO aside, Cutts suggested allowing Googlebot to crawl all pages on a website will help a company see its search standing improve. In some cases, a slower page may offer the most relevant information for a key search term, and search marketing campaigns might be hurt if a business chooses to prevent said page from being crawled. The main reason site speed is a ranking signal for Google is related to the company's overall focus on the user experience. Brafton recently reported that Cutts has said that Google is likely to adjust its search algorithm to focus even more on quality content, which is another key to user experience. Media files: matt-cutts-says-great-content-and-social-media-marketing-will-build-valuable-links_3333_800464160_0_0_7075689_300.jpg (image/jpeg, 0 MB)

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Brafton: More than one-quarter of email marketing subscribers want exclusive content

Brafton News Content Marketing

More than one-quarter of email marketing subscribers want exclusive content Mar 29th 2012, 16:52 A report from Constant Contact found that 26 percent of consumers and B2B buyers who subscribe to email marketing campaigns do so for access to exclusive content. While discounts and offers were the most popular reason (cited by 58 percent of respondents), developing website content and promoting it in email campaigns can drive traffic and conversions. Constant Contact's report detailed a number of reasons people subscribe to email campaigns. In addition to "exclusive" content, 26 percent said they subscribe to and open email campaigns to remain informed about the companies they do business with. With original email content, businesses can provide subscribers informative campaigns that link back to websites and drive them through the conversion funnel. Integrating email with a content marketing campaign helps organizations achieve multiple goals in terms of increasing brand recognition and driving traffic. Brafton recently highlighted an email marketing campaign from Columbia Sportswear, which focused on using its content to provide timely industry updates and links to website content, rather than just promotions. The strategy resulted in a 40 percent increase in open rates, demonstrating that relevant information with clear calls to action is the best way to encourage clicks to a website from an email campaign. Media files: consumers-may-click-on-emails-that-direct-them-to-user-review-pages_3333_19892164_0_0_7063331_300.jpg (image/jpeg, 0 MB)

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Brafton: More than 30 percent of display ads on the web are never seen

Brafton News Content Marketing

More than 30 percent of display ads on the web are never seen Mar 29th 2012, 14:41 Market research firm comScore recently reported that more than 30 percent of display ads are never seen by web users, even as companies spend substantially to create these campaigns. Even with some ads receiving substantial attention, comScore found that the variance of view-rates ranges from as little as 7 percent to 100 percent. When they work, displays ads can help businesses drive traffic and boost conversions. However, there is little guarantee that the method will work. Even when display ads are viewed, Brafton has previously reported studies show most web users don't click them - or PPC ads, for that matter - preferring to click organic search results. According to comScore, it's important for businesses to measure the effectiveness of their campaigns before making additional investments. While display ads can help businesses improve their appeal throughout the web, working on a content marketing strategy that can be used across new media platforms will increase a company's visibility organically. Given comScore's claim that many consumers are never exposed to display ads, organic brand efforts can have as strong an effect (or stronger) without as much spending. Moreover, it spreads resources out across several channels that work together to improve a business' reputation with prospects. A key part of web marketing moving forward is social media marketing, which has proven to appeal to prospects, Brafton recently reported. More than 50 percent of consumers say that a social presence makes them trust a company more. Media files: at-the-mobile-world-congress-in-barcelona-spain-this-week-vendors-from-all-over-the-world-displayed-the-newest-technology-in-enterprise-and-consumer-mobility_3333_800415958_0_0_6700_300.jpg (image/jpeg, 0 MB)

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Brafton: Google research: Strong SERP standing can replace some paid search traffic

Brafton News Content Marketing

Google research: Strong SERP standing can replace some paid search traffic Mar 28th 2012, 18:33 Google recently released a report that found businesses that rank well on search engines are more likely to replace PPC campaigns with organic search marketing successfully. While this may seem intuitive, Google's research demonstrates the ultimate value of reaching the top of SERPs and remaining there. According to Google statistician David Chain and Google research evangelist Lizzy Van Alstine, businesses that achieve the No. 1 search ranking for a term can replace 50 percent of their website traffic gained from paid search with organic clicks if they pull the plug on paid search campaigns. Overall, Google found that the lower a website ranks in organic search, the less paid search traffic they can expect to replace with organic clicks if they stop investing in PPC. Again, this seems like a natural conclusion. Google's data reflects results in the event that paid search campaigns are halted entirely. Since most companies using both paid and unpaid search marketing would be more likely to scale back the former, rather than eliminate it entirely, they can see increased benefits when using both. Brafton recently reported that SEO and PPC campaigns work best when used together, showing that a company was able to boost paid search traffic after improving its SEO content strategy. Businesses using both channels should consider the implementation of content marketing, as content quality impacts placement in paid and organic results. Plus, users are more likely to stay on a website and eventually convert when they land on pages with relevant content. Media files: Paid-Unpaid-600x75.png (image/png, 0 MB)

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Artikel Terkini Perniagaan Internet - SmartUsaha.com: Kelebihan Mempunyai Akaun Paypal

Artikel Terkini Perniagaan Internet - SmartUsaha.com Artikel terkini di blog SmartUsaha.com.

Kelebihan Mempunyai Akaun Paypal Mar 28th 2012, 17:58 Salah satu kelebihan mempunyai akaun Paypal adalah kita mampu membeli dan mengaktifkan nama domain tidak sampai daripada 10 minit. Biasanya jika secara manual (bayaran melalui akaun bank), pengaktifan bergantung kepada kecepatan servis pihak syarikat hosting. Semasa saya menulis post ini, saya baru sahaja selesai membeli sebuah nama domain di NameCheap.com, dan juga selesai mengaktifkannya. Semasa proses pembelian, saya dikehendaki memasukkan Name Server hosting saya agar domain itu dapat dihubungkan terus ke server. Proses pembelian berjalan dengan lancar melalui Paypal. Selepas selesai pembayaran, nama domain itu terus menjadi milik saya. Kemudian, untuk memastikan nama domain itu boleh digunakan untuk website, saya telah ‘add on’ domain itu di Cpanel akaun hosting sedia ada saya tersebut. Tidak sampai 10 minit, nama domain tersebut telah aktif dan saya telah upload satu file ‘index.html’ sebagai laman sementara sebelum laman web sebenar siap sepenuhnya. Kesimpulannya, jika kita membeli nama domain melalui Paypal (dengan syarat syarikat yang menjual domain itu terus set automatik segala proses termasuk pendaftaran domain), tidak sampai 5 minit domain akan terus aktif di bawah nama kita. Tip ringkas: Miliki akaun Paypal dan aktifkan akaun itu dengan kad debit. Dapatkan dana (duit) dalam nilai USD ataupun RM untuk akaun Paypal. Beli domain name ataupun apa-apa produk dengan menggunakan Paypal. Masih tidak jelas bagaimana akaun Paypal beroperasi dan berfungsi? Dapatkan Panduan Asas Paypal. Segala persoalan utama akan terjawab. Pening dengan istilah name server, hosting, server, Cpanel, add on domain, malah tidak tahu cara beli hosting? Pakej Video KuasaFTP menjawab segala persoalan itu. Kata-kata hikmah: “Siapa yang belajar, dia tahu. Siapa yang berusaha, dia dapat.” Related Posts: Pakej Video KuasaFTP Syarikat Hosting Terbaik Pakej Hosting 10GB + Nama Domain PERCUMA RHB-Paypal – Tambah Duit Terus Ke Akaun Paypal 5 langkah mudah menamakan bisnes

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Brafton: Google adds forum questions, and top answers to search results

Brafton News Content Marketing

Google adds forum questions, and top answers to search results Mar 28th 2012, 17:03 Google recently rolled out a new search feature that shows the top answers to forum questions related to search queries. The answers appear on the SERPs as well as links to popular web forums. Search Engine Land first reported the addition, using the query "incoming search terms" as an example. On the sample SERP, Google now includes the most helpful, relevant forum content to give users an idea of the content they'll see when they click through to the website. More than anything, this feature will help users receive answers more quickly as top answers appear directly on SERPs. Still, it might encourage click-throughs by helping them determine how valuable a forum's top answer will be and what value the rest of the web page might provide. While this may not be the best feature for the websites in terms of driving traffic, it places a premium on useful content. The focus on the user will continue to evolve over time, with this new question and answer feature as Google's latest step. Websites built with SEO in mind must follow the trend in terms of ensuring their website content focuses on bringing relevant information to users as quickly as possible. Brafton recently reported that Google's Matt Cutts said the company's algorithm refinements will soon change to punish sites built solely with SEO in mind, shifting the concept to content. Websites that follow SEO best practices without also providing valuable content will likely see their search ranking plummet in favor of more useful sites. Media files: Answers-530x75.jpg (image/jpeg, 0 MB)

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Brafton: Google to launch comment system, engaging content pages could see SEO benefits

Brafton News Content Marketing

Google to launch comment system, engaging content pages could see SEO benefits Mar 28th 2012, 16:20 In its latest push to improve the appeal of its social network, Google announced it will soon release a comment platform for integration on third-party websites, according to a report from the Next Web. The system will presumably alert Google of comments on a site. This could prove to be an SEO and Google+ marketing boon as visitor interactions promote website visibility on Google's channels. Google announced the initiative at G-Saudi Arabia this week, along with a series of other new services. Currently, Facebook's commenting platform is used by countless websites, which helps businesses integrate their website content with social media marketing campaigns. Facebook's system allows users to login using their Facebook credentials, making it more likely that they'll engage since they don't have to create a whole new account. Google's comment system may be an attempt to challenge Facebook and gain more users for the search giant's social network. Google+ has had a difficult time driving traffic to its website. However, the platform has seen increased activity in terms of its +1 button throughout the web. The comment tool is one of many new developments from Google that might be aimed at helping Google+ succeed. Brafton recently reported that Google has begun integrating Google+ posts and content into search results for queries relating to businesses with active Google+ Pages. Media files: google-is-considering-using-its-1-button-as-a-search-rankings-tool_3333_800585991_0_0_7010714_300-300x75.jpg (image/jpeg, 0 MB)

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