A report from Zpryme Research and Consulting found that the Hispanic population in the United States is increasingly connected to the web and more active on social networks. For marketers targeting this segment of the population, an increased focus on social media marketing could help boost appeal to the Hispanic community.
According to Zpryme, 69.7 percent of Hispanic-Americans own a laptop, while more than 51 percent use a smartphone. In terms of tablets, 18.8 percent said they use these mobile devices, which mirrors the 19 percent of all Americans using tablets (following increased sales for the devices during the holidays).
The most common activity on these devices among Hispanics is checking social media. More than 79 percent of respondents said they were are active on Facebook. No other platform was nearly as popular as Facebook, but several different networks have garnered significant interest from the Hispanic population.
Following Facebook, here's the social breakdown of Hispanic Americans:
- Twitter use was reported by 29 percent of respondents.
- Myspace is still popular with more than 23 percent.
- Google+ is used by 19.2 percent of Hispanic Americans.
- Linkedin rounds out the top five platforms among this audiences, used by 12.3 percent
Regardless of the platform, it's clear that companies looking to improve popularity within the Hispanic community can use social media marketing to do so - and they can increasingly reach these social shoppers while they're on the go using the mobile web.
Brafton recently reported that mobile web access across all major racial demographics has increased in the United States. In general, more than 29 percent of American said they use the mobile web regularly.
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