Brafton: Three tips for social marketing with Google+

Brafton News Content Marketing

Three tips for social marketing with Google+ May 16th 2013, 18:11 I'm Rabeeta Farooque, an Operations Support Executive at Brafton, with this month's Third Thursday Tip. A lot of people think Google+ is only good for local SEO, but I'd like to think it brings its own benefits to the social media marketing table. Here are three features you can use to drive brand awareness on Google+: [sublimevideo poster="http://cdn3.brafton.com/wp-content/uploads/2013/05/Rabeeta-Clip2.png" src1="http://videocontent.brafton.com/b9cc69a148bd9f4d/video/html5/mp4/448-1.mp4" src2="(hd)http://videocontent.brafton.com/b9cc69a148bd9f4d/video/custom/mp4/448-2.mp4" src3="http://videocontent.brafton.com/b9cc69a148bd9f4d/video/html5/mp4/448-1.mp4" src4="http://videocontent.brafton.com/b9cc69a148bd9f4d/video/html5/ogg/448.ogg" src5="(hd)http://videocontent.brafton.com/b9cc69a148bd9f4d/video/custom/ogg/448-3.ogg" width="746" height=""] 1. My first tip is to realize the social and SEO power of the +1 Google+ is turning search more social if anything, surfacing media to the top of SERPs based on the behaviors and interests of social users. In fact, Google puts a lot of effort in making sure +1'd and shared content remains in view of searchers who have connected with specific brands online. This means the more people who engage your content on Google+, and the more connections who put you in their Circles, the more likely your custom content reaches prospects all over the web. Add the +1 button to your site and remember to actually be social on Google+ 2. My second tip is to use Google+'s content features to interact with audiences. Google Hangouts are the perfect opportunity to offer your social followers unique content unavailable anywhere else on the web. Use this feature to host live product demonstrations, webinars and social care initiatives. You can create client or Circle exclusive events to introduce new items set for launch on Google+, and gain immediate insight into your customers' reactions toward your new offerings. If several customers publish questions for your team on Google+, take a moment to schedule a Google+ Hangout to answer their questions in a more personable manner. 3. My third tip is to engage in Google+ Communities. One of Brafton's clients saw its Google+ following increase by 1,183 percent in five months after focusing solely on engaging other users in the network's Communities. Google+ may be a smaller network than LinkedIn and Facebook, but its Communities are valuable forums for industry-specific conversations that can help your content and your brand get noticed online. Find relevant communities on the left sidebar on Google+. One of Brafton's clients saw its Google+ following increase by 1,183 percent in five months after focusing solely on engaging other users in the network's Communities. More, the people who visited our client's website from Google+ stayed on the site for 30 percent longer. I want you to promise me that you'll stop thinking of Google+ as solely a cog in your SEO machine. Consider how you can actually use it for social marketing, and then add Brafton to your Circles so we can see what you have to say! Media files: Rabeeta-Clip2.png (image/png, 1.1 MB)

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