Thursday, 23 May 2013

Brafton: How to avoid a fight with Google’s link-crushing Penguin [Infographic]

Brafton
News Content Marketing
How to avoid a fight with Google's link-crushing Penguin [Infographic]
May 23rd 2013, 15:54

Google Penguin 2.0

You've heard it from Brafton and you've heard it from Google's Matt Cutts - Penguin 2.0 is here. But instead of running for the hills, take a deep breath, and understand how to dodge any PageRank downgrades with Brafton's "How To Avoid A Fight With Penguin" graphic.

Click Here To View The Graphic

Over the course of 2013, several news reports have hinted at a new Penguin update aimed at removing spam from the web. Cutts said that Penguin 2.0 would be the most-talked-about update of the year. But you don't have to fear the bird (it can't even fly!), if you know how to build links the right way.

In Brafton's latest infographic, we map out the history of Penguin and note that it has grown stronger with each refresh and update. Using Portent data, we show how the technology has learned about black hat linking schemes, and the percentage of websites affected by each iteration. Of course, a lot still needs to be revealed about Penguin 2.0 before anyone can report on its effect, but it's safe to say you should be prepared for the worst in case Google's link-crunching birds find their way toward your web presence.

Penguin 2Our "How To Avoid A Fight With Penguin" graphic also highlights six steps for cleaning up your backlinks and building stronger ones down the line. We hope these simple tips put you on the path to SEO success and help you make nice with Penguin 2.0 and any future version moving forward.

Penguin 2.0 spotlight

Matt Cutts announced Penguin 2.0's roll out during the latest episode of "This Week in Google." The update targets websites with spammy backlinks and uses new technology to uncover and punish pages that deviate away from Google's webmaster guidelines. According to Cutts, Penguin 2.0 will affect 2.3 percent of English queries. Note: The two previous refreshes didn't touch above 1 percent of English searches, so the newest version packs a punch.

Make sure you check out our latest infographic - and don't be afraid to show your friends.

Media files:
Google-Penguin-2.0.png (image/png, 0.5 MB)
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