Brafton: Algorithm shift to ‘reduce’ exact match domains with poor content in SERPs

Brafton News Content Marketing

Algorithm shift to 'reduce' exact match domains with poor content in SERPs Oct 1st 2012, 17:25 On Friday, Google's Matt Cutts reported through Twitter that an adjustment to Google's search algorithms looks to remove domains featuring low-quality content even if their site URL matches search queries. The move ensures that users will find relevant information and content through Google search, penalizing sites that don't offer their visitors value. In recent months, Google has favored a series of smaller algorithm updates. These changes have addressed more minor issues with search, rather than large-scale changes some have anticipated, especially with regard to Penguin. Even Google Panda, the search quality algorithm that fundamentally changed search, has seen only incremental adjustments in 2012. Among other adjustments to search were algorithms that improved domain diversity on SERPs, and another that limited results to seven when it's clear exactly what a user wants. Earlier this year, Cutts said that users would likely see smaller changes to most algorithms. The exception would Penguin, Google's webspam algorithm, but there hasn't been any movement on the Penguin front since late May. While search marketers and others using SEO wait for the next Penguin iteration, Google's focus on consistently improving Panda led to Panda 3.9.1 in September. Brafton highlighted the latest version of the algorithm, reporting that it impacted just 0.7 percent of queries. Media files: google_search.jpg (image/jpeg, 0 MB)

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