Pinterest is rolling out a series of features that make it easier for brands to manage their social media marketing efforts, the latest of which allows companies and their followers to search Pins. Marketers can use this feature to monitor and organize their campaigns for better results through new search features. Plus, users can review Pins they've Favorited in the past.
The search function is first being introduced to Pinterest's website before it's rolled out for mobile users. Once deployed, marketers can filter through their web content by clicking "Just my pins" to see which products they have recently featured and photos that were recently used. This ensures they don't miss any opportunities to share engaging content that can direct traffic back to their websites and increase conversions.
When it comes to engagement and sharing, brands will see better results when pinned products images use multiple dominant colors like orange, brown and red. A recent Curalate study revealed these hues compel fans and followers to share content.
Pinterest's new search filter also helps users rediscover content when they are ready to convert. Consumers will now be able to type "sunglasses" or "smartphone cover" to retrieve images of the products they stumbled upon in the past and wanted to purchase.
It's crucial that marketers deliver consistent social media content to keep their followers engaged and generate ROI. Featuring a popular product in a new Pin that's optimized for sharing can invigorate consumers' interest and remind them to visit the brand's website when they're ready to buy.
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