Marketing Land recently reported that companies using Facebook for social media marketing can now launch Sponsored Posts campaigns from smartphones. The tool will offer more control for marketers looking to quickly publicize social content they believe can drive visibility.
Marketers can select the content, control the maximum daily views they'll pay for and even access analytics information related to their campaigns. While the mobile measurement tools and capability aren't as robust as they are from desktop or laptop computers, this level of access helps social strategies keep pace with fans' social consumption and activity.
Within the analytics component of the app, marketers can see the organic, paid and viral reaches of their social content. Additionally, they can make adjustments to their Sponsored Posts, empowering them to make responsive, strategic decisions based on results.
For Facebook, the motivation to add Sponsored Posts to mobile is clear, as the company continues to add new sources of revenue.
Facebook CEO Mark Zuckerberg recently detailed some other areas the company is exploring to drive additional revenue and offer marketers and users more capability. Speaking at TechCrunch Disrupt, Zuckerberg said Facebook processes more than 1 billion searches per day, and the company's internal search team may develop a more robust search engine eventually.
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