Brafton: Cutts: Page speed important for SEO, but don’t hide slow pages

Brafton News Content Marketing

Cutts: Page speed important for SEO, but don't hide slow pages Mar 29th 2012, 16:02 In a recent Google Webmaster Help video, Matt Cutts urged marketers to ensure that all user-facing web pages can be crawled and indexed by Googlebot. Cutts' statement came in response to a question regarding whether slower loading pages have a negative SEO impact on a website. As he has said in the past, Cutts affirmed that site speed affects very few queries, influencing results for as little as one in every 100 searches. Some pages within a website may contain larger elements that take longer to load, which can negatively impact search standing. However, this is the case so infrequently that Cutts advises marketers to ensure all pages can be indexed. "As long as your browser isn't timing out or being flaky, you should be in good shape," Cutts said in the video. "Typically, as long as just a few pages are slow or the site overall is fast, you should be OK." The page speed issues related to SEO aside, Cutts suggested allowing Googlebot to crawl all pages on a website will help a company see its search standing improve. In some cases, a slower page may offer the most relevant information for a key search term, and search marketing campaigns might be hurt if a business chooses to prevent said page from being crawled. The main reason site speed is a ranking signal for Google is related to the company's overall focus on the user experience. Brafton recently reported that Cutts has said that Google is likely to adjust its search algorithm to focus even more on quality content, which is another key to user experience. Media files: matt-cutts-says-great-content-and-social-media-marketing-will-build-valuable-links_3333_800464160_0_0_7075689_300.jpg (image/jpeg, 0 MB)

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Brafton: More than one-quarter of email marketing subscribers want exclusive content

Brafton News Content Marketing

More than one-quarter of email marketing subscribers want exclusive content Mar 29th 2012, 16:52 A report from Constant Contact found that 26 percent of consumers and B2B buyers who subscribe to email marketing campaigns do so for access to exclusive content. While discounts and offers were the most popular reason (cited by 58 percent of respondents), developing website content and promoting it in email campaigns can drive traffic and conversions. Constant Contact's report detailed a number of reasons people subscribe to email campaigns. In addition to "exclusive" content, 26 percent said they subscribe to and open email campaigns to remain informed about the companies they do business with. With original email content, businesses can provide subscribers informative campaigns that link back to websites and drive them through the conversion funnel. Integrating email with a content marketing campaign helps organizations achieve multiple goals in terms of increasing brand recognition and driving traffic. Brafton recently highlighted an email marketing campaign from Columbia Sportswear, which focused on using its content to provide timely industry updates and links to website content, rather than just promotions. The strategy resulted in a 40 percent increase in open rates, demonstrating that relevant information with clear calls to action is the best way to encourage clicks to a website from an email campaign. Media files: consumers-may-click-on-emails-that-direct-them-to-user-review-pages_3333_19892164_0_0_7063331_300.jpg (image/jpeg, 0 MB)

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Brafton: More than 30 percent of display ads on the web are never seen

Brafton News Content Marketing

More than 30 percent of display ads on the web are never seen Mar 29th 2012, 14:41 Market research firm comScore recently reported that more than 30 percent of display ads are never seen by web users, even as companies spend substantially to create these campaigns. Even with some ads receiving substantial attention, comScore found that the variance of view-rates ranges from as little as 7 percent to 100 percent. When they work, displays ads can help businesses drive traffic and boost conversions. However, there is little guarantee that the method will work. Even when display ads are viewed, Brafton has previously reported studies show most web users don't click them - or PPC ads, for that matter - preferring to click organic search results. According to comScore, it's important for businesses to measure the effectiveness of their campaigns before making additional investments. While display ads can help businesses improve their appeal throughout the web, working on a content marketing strategy that can be used across new media platforms will increase a company's visibility organically. Given comScore's claim that many consumers are never exposed to display ads, organic brand efforts can have as strong an effect (or stronger) without as much spending. Moreover, it spreads resources out across several channels that work together to improve a business' reputation with prospects. A key part of web marketing moving forward is social media marketing, which has proven to appeal to prospects, Brafton recently reported. More than 50 percent of consumers say that a social presence makes them trust a company more. Media files: at-the-mobile-world-congress-in-barcelona-spain-this-week-vendors-from-all-over-the-world-displayed-the-newest-technology-in-enterprise-and-consumer-mobility_3333_800415958_0_0_6700_300.jpg (image/jpeg, 0 MB)

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Brafton: Google research: Strong SERP standing can replace some paid search traffic

Brafton News Content Marketing

Google research: Strong SERP standing can replace some paid search traffic Mar 28th 2012, 18:33 Google recently released a report that found businesses that rank well on search engines are more likely to replace PPC campaigns with organic search marketing successfully. While this may seem intuitive, Google's research demonstrates the ultimate value of reaching the top of SERPs and remaining there. According to Google statistician David Chain and Google research evangelist Lizzy Van Alstine, businesses that achieve the No. 1 search ranking for a term can replace 50 percent of their website traffic gained from paid search with organic clicks if they pull the plug on paid search campaigns. Overall, Google found that the lower a website ranks in organic search, the less paid search traffic they can expect to replace with organic clicks if they stop investing in PPC. Again, this seems like a natural conclusion. Google's data reflects results in the event that paid search campaigns are halted entirely. Since most companies using both paid and unpaid search marketing would be more likely to scale back the former, rather than eliminate it entirely, they can see increased benefits when using both. Brafton recently reported that SEO and PPC campaigns work best when used together, showing that a company was able to boost paid search traffic after improving its SEO content strategy. Businesses using both channels should consider the implementation of content marketing, as content quality impacts placement in paid and organic results. Plus, users are more likely to stay on a website and eventually convert when they land on pages with relevant content. Media files: Paid-Unpaid-600x75.png (image/png, 0 MB)

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Artikel Terkini Perniagaan Internet - SmartUsaha.com: Kelebihan Mempunyai Akaun Paypal

Artikel Terkini Perniagaan Internet - SmartUsaha.com Artikel terkini di blog SmartUsaha.com.

Kelebihan Mempunyai Akaun Paypal Mar 28th 2012, 17:58 Salah satu kelebihan mempunyai akaun Paypal adalah kita mampu membeli dan mengaktifkan nama domain tidak sampai daripada 10 minit. Biasanya jika secara manual (bayaran melalui akaun bank), pengaktifan bergantung kepada kecepatan servis pihak syarikat hosting. Semasa saya menulis post ini, saya baru sahaja selesai membeli sebuah nama domain di NameCheap.com, dan juga selesai mengaktifkannya. Semasa proses pembelian, saya dikehendaki memasukkan Name Server hosting saya agar domain itu dapat dihubungkan terus ke server. Proses pembelian berjalan dengan lancar melalui Paypal. Selepas selesai pembayaran, nama domain itu terus menjadi milik saya. Kemudian, untuk memastikan nama domain itu boleh digunakan untuk website, saya telah ‘add on’ domain itu di Cpanel akaun hosting sedia ada saya tersebut. Tidak sampai 10 minit, nama domain tersebut telah aktif dan saya telah upload satu file ‘index.html’ sebagai laman sementara sebelum laman web sebenar siap sepenuhnya. Kesimpulannya, jika kita membeli nama domain melalui Paypal (dengan syarat syarikat yang menjual domain itu terus set automatik segala proses termasuk pendaftaran domain), tidak sampai 5 minit domain akan terus aktif di bawah nama kita. Tip ringkas: Miliki akaun Paypal dan aktifkan akaun itu dengan kad debit. Dapatkan dana (duit) dalam nilai USD ataupun RM untuk akaun Paypal. Beli domain name ataupun apa-apa produk dengan menggunakan Paypal. Masih tidak jelas bagaimana akaun Paypal beroperasi dan berfungsi? Dapatkan Panduan Asas Paypal. Segala persoalan utama akan terjawab. Pening dengan istilah name server, hosting, server, Cpanel, add on domain, malah tidak tahu cara beli hosting? Pakej Video KuasaFTP menjawab segala persoalan itu. Kata-kata hikmah: “Siapa yang belajar, dia tahu. Siapa yang berusaha, dia dapat.” Related Posts: Pakej Video KuasaFTP Syarikat Hosting Terbaik Pakej Hosting 10GB + Nama Domain PERCUMA RHB-Paypal – Tambah Duit Terus Ke Akaun Paypal 5 langkah mudah menamakan bisnes

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Brafton: Google adds forum questions, and top answers to search results

Brafton News Content Marketing

Google adds forum questions, and top answers to search results Mar 28th 2012, 17:03 Google recently rolled out a new search feature that shows the top answers to forum questions related to search queries. The answers appear on the SERPs as well as links to popular web forums. Search Engine Land first reported the addition, using the query "incoming search terms" as an example. On the sample SERP, Google now includes the most helpful, relevant forum content to give users an idea of the content they'll see when they click through to the website. More than anything, this feature will help users receive answers more quickly as top answers appear directly on SERPs. Still, it might encourage click-throughs by helping them determine how valuable a forum's top answer will be and what value the rest of the web page might provide. While this may not be the best feature for the websites in terms of driving traffic, it places a premium on useful content. The focus on the user will continue to evolve over time, with this new question and answer feature as Google's latest step. Websites built with SEO in mind must follow the trend in terms of ensuring their website content focuses on bringing relevant information to users as quickly as possible. Brafton recently reported that Google's Matt Cutts said the company's algorithm refinements will soon change to punish sites built solely with SEO in mind, shifting the concept to content. Websites that follow SEO best practices without also providing valuable content will likely see their search ranking plummet in favor of more useful sites. Media files: Answers-530x75.jpg (image/jpeg, 0 MB)

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Brafton: Google to launch comment system, engaging content pages could see SEO benefits

Brafton News Content Marketing

Google to launch comment system, engaging content pages could see SEO benefits Mar 28th 2012, 16:20 In its latest push to improve the appeal of its social network, Google announced it will soon release a comment platform for integration on third-party websites, according to a report from the Next Web. The system will presumably alert Google of comments on a site. This could prove to be an SEO and Google+ marketing boon as visitor interactions promote website visibility on Google's channels. Google announced the initiative at G-Saudi Arabia this week, along with a series of other new services. Currently, Facebook's commenting platform is used by countless websites, which helps businesses integrate their website content with social media marketing campaigns. Facebook's system allows users to login using their Facebook credentials, making it more likely that they'll engage since they don't have to create a whole new account. Google's comment system may be an attempt to challenge Facebook and gain more users for the search giant's social network. Google+ has had a difficult time driving traffic to its website. However, the platform has seen increased activity in terms of its +1 button throughout the web. The comment tool is one of many new developments from Google that might be aimed at helping Google+ succeed. Brafton recently reported that Google has begun integrating Google+ posts and content into search results for queries relating to businesses with active Google+ Pages. Media files: google-is-considering-using-its-1-button-as-a-search-rankings-tool_3333_800585991_0_0_7010714_300-300x75.jpg (image/jpeg, 0 MB)

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