Saturday, 29 September 2012

Artikel Terkini Perniagaan Internet - SmartUsaha.com: [Infografik] 64 Teknik Pemasaran Facebook

Artikel Terkini Perniagaan Internet - SmartUsaha.com
Artikel terkini di blog SmartUsaha.com.
[Infografik] 64 Teknik Pemasaran Facebook
Sep 29th 2012, 07:07

Related Posts:[Infografik] Jenis UsahawanAkan Terbit..Home Office (Ruang Pejabat di Rumah)Sudah Beli Banyak EbookSmartUsaha.com di Facebook

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Friday, 28 September 2012

Brafton: 70 percent of consumers want more information about green energy

Brafton
News Content Marketing
70 percent of consumers want more information about green energy
Sep 28th 2012, 14:23

Green technology is an area of interest for consumers, but they want more information.

A report from Sungevity found that 70 percent of Americans want more information about green technology. Many consumers look to save money on utility bills and through tax credits by purchasing appliances and other electronics that use less energy, but they are not sure which items to choose. Marketers of these products and services can use content marketing strategies that focus on educating prospects to attract leads and sales.

According to the study, 48 percent named solar energy as an area they'd like to learn more about. However, available information is either targeted poorly or difficult for average Americans to understand. Thinking about the important selling points of green energy and developing website content that focuses on these tasks will likely increase site traffic.

In fact, the lack of information available on green technology has led consumers to develop inaccurate understandings of the industry. Sungevity found that many people opt against investing in these items because they believe they won't offer the benefits they want. Content that clarifies these misconceptions and accurately defines the reasons to use green technology can help consumers trust businesses and products.

Brafton recently reported that trust is an essential factor to conversion, and consumers won't buy from companies yet to earn their trust. In fact a study from About.com found that more than 80 percent of Americans want to know more about a business before they buy from it.

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Artikel Terkini Perniagaan Internet - SmartUsaha.com: [Ulasan Buku] Make Money Online by Blogging – Alan Tan

Artikel Terkini Perniagaan Internet - SmartUsaha.com
Artikel terkini di blog SmartUsaha.com.
[Ulasan Buku] Make Money Online by Blogging – Alan Tan
Sep 28th 2012, 13:23

Setakat pengetahuan saya, didapati tidak begitu banyak buku mengenai dunia blogging yang diterbitkan oleh penerbit-penerbit buku di Malaysia. Atas sebab itu, saya perhatikan ada pihak yang mula memfokus pada topik ini terutama oleh para blogger kita di Malaysia. Alan Tan adalah salah seorang kenalan online saya. Setakat yang saya kenali beliau, blognya sentiasa dikemas kini [...]

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Thursday, 27 September 2012

Brafton: StumbleUpon rolls out new designs that improves content organizations

Brafton
News Content Marketing
StumbleUpon rolls out new designs that improves content organizations
Sep 27th 2012, 17:50

StumbleUpon has made an update that will present users with more relevant content as well as trends.

StumbleUpon recently rolled out a new design, featuring a visual layout that makes it easy for users to find content based on their interests. Previously, people could only "stumble" through the network's content by selecting categories and seeing what the program produced. However, users now have more control over the pages they see, as well as new discovery options.

For marketers, StumbleUpon's new format could help drive more traffic to sites since users will now see trending content. Pages that receive the most attention from users will appear more prominently. Aside from easier access to relevant content, StumbleUpon has actively worked to make the platform more social. It's based this feature on social signals, such as Likes and shares, used on other prominent platforms. Additionally, people can preview sites receiving more attention from other users with improved images and descriptions. This helps audiences understand the reasons why top content is stumbled and helps them decide where to click. Essentially, the inclusion of social data tells StumbleUpon which content people are likely to enjoy to improve the overall experience with the platform.

Like older versions of the site, StumbleUpon still allows users to choose which content categories they want to view. However, content is now color-coded based on category, so users can see which topics they look at most frequently.

Content marketing strategies have always been about developing articles, infographics and other content that will engage users. Now, sharing this content on StumbleUpon can result in more views and attention for articles attracting larger audiences.

Appearing within StumbleUpon's network of sites can help organizations drive other parts of their social media marketing strategies. Brafton reported earlier this year that Facebook and StumbleUpon integrated tools to allow users to share content on their Facebook Timelines.

 

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Brafton: Guest blogging: The good and the bad for SEO

Brafton
News Content Marketing
Guest blogging: The good and the bad for SEO
Sep 27th 2012, 18:00

Google's Matt Cutts said on This Week in Google that guest blogging can be a great thing for sites, but webspam through guest blogs were a target of Penguin.

On Wednesday, Google's Matt Cutts appeared on This Week in Google, a web radio show hosted by Leo Laporte. While most of the conversation dealt with the current issues related to Google Maps' absence from iOS 6 and the iPhone 5, Cutts touched on Penguin, link schemes and guest blogs.

The host asked Cutts ("Dr. Spam") for his take on a barrage of emails he's received from hopeful guest bloggers. Cutts gave a word of caution.

"It used to be the case that guest blogging was a very respectable thing. You'd hand write something really thoughtful," he said. "There's a lot of guys who are now writing one article and they'll make 50 copies of it, changing a few words and they'll ask to do a guest post on your blog. They're just doing that to try to get links."

"There's a lot of guys who are now writing one article and they'll make 50 copies of it, changing a few words and they'll ask to do a guest post on your blog. They're just doing that to try to get links." - Matt Cutts, Distinguished Engineer, Google

Thoughtful guest blogging is a good thing for brands. As content marketing strategies evolve, adding a new voice to an external site that provides readers with different perspectives and ideas improves marketers' authority and credibility in their industries. However, many web writers and marketers abuse guest blogging as a way to boost link building without offering quality site content. More or less, Cutts suggested sharing low-quality content through guest blogging has increased. Prefabricated content is not useful for readers, and links detected around shallow guest blogs are targeted by the search giant's quality algorithms.

Penguin, which targets links schemes, attempts to deal with strategic black hat practices. "The spammers will move from the easy types of spam to the slightly harder ... " Cutts said.

This shouldn't discourage marketers from offering to guest blog on relevant sites, or lead them to discount every guest blog inquiry for their sites that comes their way.

"Sometimes they are legitimate," Cutts said.

Any valuable guest blog efforts center on providing information to target audiences. Links generated from these posts are not inherently problematic, but it might be most useful to think of link building as a tertiary benefit, rather than the sole reason for the content. Like any other form of content in the post-Panda and Penguin searchscape, anything done without users as the focus will hurt a site in search rankings.

"Sometimes [guest blog requests] are legitimate," - Matt Cutts

Last month, SEOmoz blog contributor Carson Ward detailed some of the reasons many of the top minds in search have tried guest blogging. More than anything, Ward urged marketers to use guest blogging as part of their content marketing strategy and apply the same editorial and SEO standards they use for all site articles and blogs. The links received or given may seem like a benefit, but they could lead to Penguin issues if the posts are low-quality.

Brafton recently detailed some of the warning signs that a site is hit by Penguin in a video tutorial. Penguin focuses heavily on webspam and punishes sites using dishonest practices to drive inbound links and boost search standing. If a site relied on guest blogging to drive inbound links, a loss in traffic may indicate Penguin discounted the endorsements from these pages.

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Artikel Terkini Perniagaan Internet - SmartUsaha.com: Langkah Mencapai Matlamat

Artikel Terkini Perniagaan Internet - SmartUsaha.com
Artikel terkini di blog SmartUsaha.com.
Langkah Mencapai Matlamat
Sep 27th 2012, 13:45

Terdapat dua jenis matlamat (sasaran) iaitu matlamat jangka pendek (kecil) dan jangka panjang (besar). Tidak kisah apa jua jenis matlamat, kita mesti berusaha dengan bijaksana untuk mencapainya. Berikut adalah cadangan langkah mencapai matlamat: Berdoa agar kita diberi bimbingan oleh Allah untuk menetapkan matlamat yang bermanfaat. Kita adalah makhluk yang lemah dan kepada Dia sahaja kita [...]

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Brafton: Brafton to address ‘Content Marketing Rookie Mistakes’ at OMMA Response in NYC Oct 2

Brafton
News Content Marketing
Brafton to address 'Content Marketing Rookie Mistakes' at OMMA Response in NYC Oct 2
Sep 27th 2012, 13:30

omma

Next week marks MediaPost's Online Media, Marketing and Advertising conference (OMMA) in NYC, and Brafton will be sharing insights on how to avoid the most common mistakes in content marketing. The two-day event (running from October 1st through 2nd at the New York Marriott Marquis) features tracks on best practices in global, mobile, social, video, display and response marketing.

OMMA features keynotes and presentations from some of the biggest names in digital marketing (including Twitter, Yahoo! and Nielsen) as well as marketers from leading brands (such as Campbell Soup Company, United Airlines and ESPN, Inc.). The event offers pro tips on using new media to build audience relationships and make sales.

Brafton will speak on the October 2nd OMMA Response panel, Digital Content Marketing: Rookie Mistakes, taking place at 4:15 p.m. on the seventh floor of the Marriott. Katherine Griwert, head of marketing content and communications, will share content marketing best practices (and common pitfalls to avoid) based on top-performing strategies for Brafton's cross-industry clients, her experiences strategically planning, executing and measuring Brafton's digital content campaign and her previous work creating web-optimized content in the business and philanthropy industries. 

"Content marketing is really the backbone of cross-web marketing, as audience-centric content can fuel various campaigns. This is a 'hot topic' right now in the marketing world. It's great that more businesses are diving into content creation, but upfront strategic planning is essential for companies that want to produce actionable content at scale," Griwert said. "I'm excited to share my experiences and insights at the OMMA panel."

In addition to speaking at the event, Brafton will provide live coverage of marketing insights and case studies presented by OMMA experts. 

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Artikel Terkini Perniagaan Internet - SmartUsaha.com: [Infografik] Jenis Usahawan

Artikel Terkini Perniagaan Internet - SmartUsaha.com
Artikel terkini di blog SmartUsaha.com.
[Infografik] Jenis Usahawan
Sep 27th 2012, 06:00

Related Posts:Home Office (Ruang Pejabat di Rumah)Akan Terbit..Sudah Beli Banyak EbookPerkhidmatan oleh SmartUsaha.comSmartUsaha.com di Facebook

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Wednesday, 26 September 2012

Brafton: Consumers use social as discovery method, sales come from content

Brafton
News Content Marketing
Consumers use social as discovery method, sales come from content
Sep 26th 2012, 19:35

Social marketing help organizations most with discovering new companies to buy from.

A report from Forrester Research relayed by Marketing Land suggests that social media marketing's value for businesses lies in engaging new prospects and driving them to a website. Even though few consumers make purchases directly after reading social content, including links and making a presence more engaging has helped businesses improve their overall web presence.

The study found organic search and direct site visits are most likely to result in more conversions on the web, accounting for 20 and 16 percent of sales, respectively. Still, a social presence helps cultivate stronger positions in organic search and aids brand awareness. It's difficult for companies with even the best products to make sales if. A multi-channel web marketing strategy will help companies appeal to larger audiences.

According to Forrester, social marketing also offers value in customer retention. Consumers who have made purchases with a brand previously are more likely to reach out to that company on Facebook, Twitter or another platform. While they may not make a purchase immediately after, a strong presence encourages repeat visits and can improve sales in the long run.

Brafton recently reported that negative social engagement is an increasingly difficult issue for companies. In fact, more than 28 percent of respondents to an Ethical Corp survey said they were unprepared to deal with criticism through social. However, using this engagement to address issues head on and improve perception of a brand can make social a more effective channel for marketers.

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Brafton: Mobile optimization increases purchase intent by 67 percent

Brafton
News Content Marketing
Mobile optimization increases purchase intent by 67 percent
Sep 26th 2012, 16:57

More smartphone owners are using devices to make purchases.

In a recent survey released on its Mobile Ads blog, Google detailed findings related to mobile websites and their impact on purchase intent for web users. According to the study, sites optimized for smartphone users make prospects 67 percent more likely to buy an item or carry out other desired transactions. Meanwhile, 61 percent said issues with mobile site performance lead them to other websites to find what they're looking for. 

Optimizing for on-the-go audiences is key to building relationships with prospects and customers, as 71 percent of respondents said a strong mobile website makes it more likely they'll work with that brand again in the future. However, 96 percent said they have encountered sites that weren't mobile-friendly in the past. Appealing to these users with mobile SEO and content marketing strategies is a good step for a business, but ensuring that users can access every feature of site is even more important.

Optimizing for on-the-go audiences is key to building relationships with prospects and customers, as 71 percent of respondents said a strong mobile website makes it more likely they'll work with that brand again in the future.

Fifty-two percent of respondents said a website that either malfunctions or is inaccessible on the mobile web negatively impacts their view of the company. Previously, an optimized mobile website may have been a luxury, but Google's report shows it's increasingly a necessity, as prospects demand multiple access portals for a site.

Earlier this year, Brafton highlighted data from Viacom that found 96 percent of tablet owners access the web from their devices in their living rooms. This demonstrates that Americans turn to the mobile web even when laptop or desktop computers are available.

Consumers no longer simply rely on mobile devices for web access on the go. It's become a critical component of their everyday web content consumption, and a strong mobile website will help attract a larger audience. Furthermore, Google's SEO standards for smartphone SERPs have undergone some changes to highlight pages offering a strong user experience. Whether it's the presence of icons promoting mobile sites or changes to search that simplify the process of entering queries from smartphones, Google has clearly made it a necessity for search marketers to make mobile a part of their strategy.

Much of Google's work in making mobile search more actionable has come this summer, and it started mobile SEO tips from Pierre Farr, Google's webmaster trends analyst. One of his notable tips for mobile search optimization is ensuring that a site functions optimally on both the mobile and desktop web, which he claims is the best way to succeed with SEO.  

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Brafton: Google: Punctuation counts for SEO (in some cases)

Brafton
News Content Marketing
Google: Punctuation counts for SEO (in some cases)
Sep 26th 2012, 15:03

Google punctuation and symbols for SEO

There's new evidence suggesting a website's search standing depends on reliable content writers: Google tweeted a page from its Inside Search Help forum outlining punctuation and symbols that influence search results. Marketers with relevant keywords will want to ensure they're punctuating appropriately to increase their chances of showing up in SERPs.

The company is updating its search capabilities to recognize when punctuation impacts the meaning of a query and return results accordingly.  Of course, Google acknowledges that punctuation doesn't always lead to more refined results. It will always give priority to the highest quality results. In cases where puncutated searches yield "poor content," Google explains:

Google might show you a suggested search or results for that search without punctuation if those results seem more useful.

Nonetheless, companies investing in high-caliber content should make sure their writers are one the same page about when to appropriately punctuate or use symbols in SEO-friendly copy. 

The symbols that might impact search standing include:

  • Plus signs (+) - Google gave the example of blood types or coding language
  • The at symbol (@) and hashtags (#) - when referring to social handles
  • The ampersand (&) - seemingly for titles
  • The dollar sign ($) - to distinguish prices from model numbers or quantities
  • Dashes (-)  - to signify closely related terms/ adjectives (ie: 30-year-old actresses)
  • Underscores (_) - taken into consideration when connecting two words

Punctuation recognition is one of many search updates that Google is working on to improve user experience. While the search engine's main objective is providing the best results to searchers, the changes have SEO keyword implications that remind marketers to also aim to improve user experience if they want better rankings. Last month, Brafton highlighted Google's numerous synonym updates that promote natural keyword inclusion to create reader-friendly content. 

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Brafton: Brafton to talk content at SMX East 2012, October 2 – 4 at NYC Javits Center

Brafton
News Content Marketing
Brafton to talk content at SMX East 2012, October 2 – 4 at NYC Javits Center
Sep 26th 2012, 15:12

smx-east

Next week, Brafton will head to New York City for SMX East 2012, the search marketing conference dedicated to providing tactics for increasing website traffic and conversions.  The event also serves to connect companies with premier marketing vendors, and attendees can stop by booth 429 to talk content marketing with Brafton.

SMX East offers a wide range of in-house and agency speakers covering marketing best practices. Katherine Griwert, Brafton's head of marketing content and communications, will present insights and case studies on infographic marketing to fuel brand authority, traffic and leads. Griwert's presentation is free for all attendees and will take place on October 3 at 1:00pm in expo hall Theater B.

Brafton will also provide live coverage of search, social and content marketing tips from other conference speakers, including Google+ Product Marketing Manager Kari Clark and Google Senior Product Manager Aitan Weinberg.

SMX East runs from October 2nd through 4th at the Jacob K. Javits Center. Brafton will be available to discuss content marketing and SEO strategies at booth 429 on Tuesday October 2nd and Wednesday October 3rd. Attendees can also attend the Brafton-sponsored SMX Meet and Greet on Monday, October 1st from 6:00 p.m. to 7:30 p.m. at the Sheraton New York Hotel & Towers.

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Tuesday, 25 September 2012

Artikel Terkini Perniagaan Internet - SmartUsaha.com: Blog Vs Facebook

Artikel Terkini Perniagaan Internet - SmartUsaha.com
Artikel terkini di blog SmartUsaha.com.
Blog Vs Facebook
Sep 26th 2012, 02:21

Smartzul: Saya gunakan kedua-duanya. Blog akan ditemui oleh pengguna enjin carian seperti Google, manakala gunakan Facebook apabila ingin mendapatkan trafik dan respons segera. Rujukan: Panduan Buat Blog dot com Strategi Blog Berpengaruh Related Posts:SmartUsaha.com di FacebookProdukBerjaya Buat Blog Sendiri Dalam Dua HariAkan Terbit..Laman Facebook (FB Page) dan FB Group milik SmartUsaha.com (smartzul)

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Brafton: Tech marketer: Infographics drive traffic, complement other site content [Interview]

Brafton
News Content Marketing
Tech marketer: Infographics drive traffic, complement other site content [Interview]
Sep 25th 2012, 13:30

Infographics can help marketers make their sites more diverse and engaging.

Ken Barhoover, marketing manager for Park Place Technologies, uses content marketing to make his company stand out on the web. His company publishes news articles, white papers and other forms of written content that drive search standing and help attract relevant site traffic. To stay on top of web audiences' growing demand for visual content, Barhoover recently opted to add infographics to his content marketing strategy, and the company has seen a variety of benefits.

"Link building is something that we've struggled with at times. In our industry, it can be difficult to create something that drives people back to our site. Infographics give us a type of content that is interesting to different audiences." - Ken Barhoover, Marketing Manager, Park Place Technologies

Adding a touch of color to site content has helped Park Place liven up how it presents information about data center hardware maintenance, which Barhoover suggests isn't always top of mind for customers and prospects. Beyond engaging site visitors, he says colorful and, more importantly, relevant infographics discussing industry trends have promoted the brand's visibility by acting as linkbait for the site.

"Link building is something that we've struggled with at times," Barhoover said in an interview with Brafton. "In our industry, it can be difficult to create something that drives people back to our site. Infographics give us a type of content that is interesting to different audiences."

Barhoover said the graphics also fuel sharing on Facebook, Twitter and other social networks. Offering content that users want to share with their friends and colleagues results in more inbound links, social advocacy (or word-of-web referrals) and an improved overall web presence.

[caption id="attachment_56229" align="alignleft" width="350"]Ken Barhoover, Marketing Manager, Park Place Technologies Ken Barhoover, Marketing Manager, Park Place Technologies[/caption]

In the past, Brafton has highlighted comments from marketing experts that praise the benefits of infographic marketing. However, it's important to create quality infographics that explain relevant trends, while adhering to the same editorial accuracy standards applied to other site content.

"Infographics can help appeal to the audiences you're targeting," Barhoover said. "But there are so many of them appearing on the web that it can't just be an infographic for infographic's sake. There are some out there that are poorly done."

Whether it's bad fact-checking or hidden, irrelevant links in graphics, any infographic that isn't created with the intention of bringing relevant information to prospects can hurt a site's position on the web. (Matt Cutts, Google's distinguished engineer, said earlier this year that the search leader has taken notice of poorly made infographics.) Park Place invests in research for graphic content and works with experts to create infographics the company is proud to share internally and with prospects. Barhoover believes the brand is rewarded with a strengthened identity that attracts and impresses prospects.

"There are copies of our infographics in every cubicle in our office," Barhoover said. "For our prospects, not everyone we speak to wants to read a white paper start to finish, so visual content helps target different people more effectively as well."

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Brafton: Survey: Social media marketers unprepared for brand criticism

Brafton
News Content Marketing
Survey: Social media marketers unprepared for brand criticism
Sep 25th 2012, 15:29

Dislike_Social_marketing_fail

A report from Ethical Corp suggests that companies and other organizations using social media marketing experience criticism on the channel. However, just 28 percent of organizations included in the poll are prepared to deal with it. The study illustrates that brands must be ready to engage negative feedback as it's a social reality they can't ignore.

Ethical Corp found 20 percent of respondents are "completely unprepared" to deal with criticism on social media, and another 18 percent are also unprepared. Roughly one-third fall somewhere in the middle when it comes to fielding negative brand mentions.

Rather than shy away from complaints, marketers should recognize the inherent value in them. While it's not positive when a customer or prospect has an issue with a brand, developing a strategy to respond can make social marketing more effective. Moreover, companies should avoid generic responses, instead trying to solve real shoppers' problems. Using social as a listening tool and a window into target audiences can make it easier for companies to consistently improve their products and services.

The survey suggests problems arise on multiple social networks, as each of the five platforms included are used by at least 24 percent of respondents. Facebook is the most popular, used by 71 percent, and Twitter and LinkedIn are part of social strategies for 60 percent of respondents. YouTube (40 percent) and Google+ (24 percent) round out the top five networks.

Ignoring problems expressed by fans and followers is one of the worst responses for brand building. Other fans and followers may see these complaints are ignored and brand reputation typically suffers. Still, failing to address social complaints is a common marketing misstep.

Ignoring problems raised on social networks doesn't make them go away, and it can hurt brand reputation.

Earlier this year, Brafton highlighted reports from both STELLAService and Social Bakers that found customer service-related engagement is often missed by brands. In fact, both surveys reported that more than half of these Tweets and Facebook comments don't receive responses, which can lead prospects to competitors.

Ethical Corp's report speaks to a growing need to use the web to consistently foster a positive brand experience online. Whether it's a Tweet praising a new product or service or a Facebook comment complaining, brands must ensure they engage in communication surrounding their industry and company. In fact, Bing's Duane Forrester recently pointed to prospect interaction as a critical component of establishing a search presence as well. Sharing social content and engaging with prospects results in further sharing of articles and other links that can help search position.

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Monday, 24 September 2012

Brafton: Google delivers Authorship messages to establish web writers and bloggers

Brafton
News Content Marketing
Google delivers Authorship messages to establish web writers and bloggers
Sep 24th 2012, 20:03

Google emailed bloggers and web writers on Monday, informing them that they now have Authorship.

On Monday, Google emailed select bloggers and other web content writers informing them that they have received Authorship from Google. More than anything, the feature provides writers and bloggers more visibility on the web, which can help the agencies and companies they write for improve brand authority on the web.

Some web writers received emails from Google on Monday.

Google initially rolled out the Authorship capability last June, allowing companies or bloggers to promote their sites (and articles) on SERPs with icons featuring the authors. Currently, it's unclear why certain bloggers received the notification, rather than others. Much like other rollouts from Google, the selection process may have been entirely random. Ultimately, Authorship signals the search giant's effort to promote writers with industry authority, and it could benefit companies using content marketing.

These emails coincided with the 10th anniversary of Google News on Monday. Since rolling out its news aggregator, Google has become the leader in search and general information retrieval on the web. The growth of Google News as a premier place for web users to find timely, journalistic content that matters to them has an ideal companion in Authorship, since people can now quickly identify content find writers they trust.
 
Businesses hoping to use site content to demonstrate their industry expertise on the web have more tools than ever to stand out from their competitors. Developing content marketing strategies that look to inform and educate site visitors is especially useful when paired with Google's Authorship program, which requires content writers to establish a presence on Google+. This allows prospects and site visitors to learn about the writers they enjoy and see other things they've written. Taking advantage of tools that help promote a site's content in search can pay off; Brafton has reported that more than half of Americans trust companies' website content when discovered via organic search. 

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Brafton: WordPress may nix blogrolls, sites could lose inbound links

Brafton
News Content Marketing
WordPress may nix blogrolls, sites could lose inbound links
Sep 24th 2012, 18:06

Wordpress may lack the blogroll capability on its latest update.

Marketers who generate substantial inbound links from inclusion in other publishers' blogrolls may soon lose some of their links, as WordPress is said to be eliminating the page element from its latest iteration. According to WPBeginner, WordPress 3.5 will likely only allow blogrolls to be used after installing a plugin. Under this setup, bloggers could include blogrolls, but they would have to integrate them using the plugin, rather than having the option to seamlessly use them as a standard feature of the content management system.

Marketing Land highlighted the potential move recently, reporting that it's unclear if this is a definite WordPress change. However, the potential loss of inbound links for some sites may negatively impact search standing.

[caption id="attachment_58087" align="aligncenter" width="280"]An example of a blogroll from Twitter's official blog. An example of a blogroll from Twitter's official blog.[/caption]

Developing content that warrants placement in another site's blogroll often helps organizations improve the authority of their brands on the web. Additionally, the traffic gained from these links helps drives leads and sales.

The motivation for WordPress to even consider the move is unclear, given the popularity of the blogrolls as a standard element of blog design. It could signal WordPress' belief that the feature is sometimes abused, making this an effort to contribute to the ongoing shift of web content focused solely on what's best for the user. Brafton has frequently detailed new Google search quality algorithm updatesthat the company believes will deliver the most relevant content to users.

 

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